Lena Thompson
Phone: (909) 578-6541, Email: lenashaee@gmail.com, CA

Diligent and highly organized with a Bachelor’s in Communications, concentration in Public Relations, and a minor in Business.
Looking to be a digital marketing professional with three years of public relations experience and three years of digital media experience. Educated and energetic professional recognized as a quick learner with exceptional computer skills and the ability to complete and manage various tasks in a stressful environment. Excellent communicator seeking a challenging position that utilizes and strengthens current skills and develops and fosters professional growth.

Education:

• UTA

  United Talent Agency Extern- Aug.2021

• B.A. Public Relations & Minor, Business Marketing California State University, Fullerton – 2020

  Skills

• HARD SKILLS: Microsoft Office, G Suite, Slack, Keynote, Sprout Social, Hey Orca, Dovetail, social media analytics, influencer

  marketing, Canva, production, social media strategy, campaign development & execution, sales deck creation, Zoom,

  Google Meet, Creator IQ, Outlook, Cision, social media management, Asana, Rocket Reach, Mail Chimp, TikTok Instagram

• SOFT SKILLS: Collaboration, problem-solving, detail oriented, strong interpersonal skills, critical thinking, prioritization,

  calendar management, proactive, public speaking, project management, integrated marketing, SEO, marketing channels, start-up business, small business, client solutions and event management

Experience:
Konnect Agency
Brand Partnerships & Experience Coordinator

Aug. 2021-Present

• Created and managed workflows and timelines for internal and external teams to track progress and ensure campaign

milestones were met

• Supported my team with client relations by creating meeting agendas, marketing decks, recaps, and monthly client reports to

educate client stakeholders

• Maintained internal database of brand/client data, metrics, and trackers with campaign KPIs to summarize project insights and

future recommendations

•Researched, executed, and managed campaigns with the Brand partnership, Influencer, and Creative teams to develop brand

strategy

• Worked closely with the director to manage and execute partnership campaigns, research, and pitch to create relevant

partnerships for 12 accounts bi-monthly

• Owned all experiential event logistics, which included budget, research, shoot planning, deliverables, and execution

Vi-Luong

TikTok Influencer Assistant

June. 2021-Aug.2021

• Assisted with managing organic and sponsored content calendars and campaigns on Instagram, Tik Tok, and YouTube

• Created strategy deck presentations by researching and tracking weekly trends and aided in ideating video content in short

  and long-form using SEO to increase following and engagement

• Frequently worked on brand and agency outreach to coordinate brand deals and gifting opportunities

• Created weekly invoices to ensure that all campaigns were properly and accurately submitted
  TroubleMakers Group Agency (Temp) Mar. 2021- May 2021 Marketing Coordinator

• Assisted the brand partnerships team in establishing brand connections and generate promotional campaigns that

  increased revenue for influencers by over 171%

• Ensured that all marketing campaigns and growth strategies were executed to increase account growth by over 130%

• Identified & sourced digital and celebrity influencer talent for well-known brands to ensure alignment with client goals,

  brand safety, and authentic social reach & engagement to increase brand partnership acquisition by 46%

  Zoit Media (Contract) Jan. 2021- Apr. 2021

  Social Media Coordinator/Production Assistant

• Increased Tik Tok followers by 1,000 a month by developing and managing social media accounts and responding to comments, messages, and inquiries

• Handled Facebook ad campaigns to increase viewership by over 5,000 and likes by 20,000 for a new page in two months

• Researched and monitored analytics for the marketing team by conducting research to identify viable ideas, trends, and

  growth patterns to design a posting schedule

• Managed budget for a video production manager to ensure that all production needs were met without exceeding the

  budget

• Was the main point of contact to ensure all video projects and campaigns were run properly