What Kind of Pet Parent are You?

Zesty Paws tapped into Sanctuary Wrld’s audience of 1.5M to build brand awareness with a paid collaboration giveaway post and a dedicated email blast. This campaign performed beyond expectations and had an astounding reach of 548K on social! The Sanctuary Wrld team and their audience loved the partnership, and this was evident as we surpassed every benchmark KPI.

Date Created: 2022

Project Type: Paid Social Media Collaboration

Collaborators: Zesty Paws x Sanctuary Wrld

My Role: Brand Partnerships Coordinator

Performance:

  • Total Engagements- 26,618

  • Reach- 558,208

  • Plays- 534,135

  • Reel Impressions- 263.9K

  • Engagement Rate: 5.02%

  • Total Campaign Impressions: 767K

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